Stay Tuned for a Giveaway with Shep Rose from Southern Charm!

Stay Tuned for a Giveaway with Shep Rose from Southern Charm!

Jordan Lash Charleston and Shep Rose are teaming up for an amazing giveaway to celebrate the premier of another season of Southern Charm Charleston!

Details will be announced before the premier on Wednesday, May 15, 2019, but start following along on Instagram with @JordanLashCharleston & @ShepGear so you don't miss anything. This is going to be big! 


May 13, 2019 — Help Vend
Scabal In-Store Trunk Show March 8-9, 2019

Scabal In-Store Trunk Show March 8-9, 2019

Scabal fabric makers will be in the store on March 8th and 9th 2019 to show their new spring fabrics and measure you for your very own custom garment!

Customize a suit or sport coat by choosing your own fabric, buttons, thread colors, and so much more. 

Give us a call at 843-804-6794 to schedule an appointment, or swing by any time between 10am-5pm to get measured. 

March 08, 2019 — Help Vend
Jordan Lash to speak at Halls Chophouse March 14, 2019

Jordan Lash to speak at Halls Chophouse March 14, 2019

The King Street Marketing Group and Halls Chophouse will host Jordan Lash as the guest speaker for their Small Business Lunch Series on March 14, 2019. A ticket for the lunch is $32 and includes an "imaginative 3-course luncheon" prepared by Chef Adam Jakins. 

Article courtesy of King Street Marketing Group  

Jordan, in the King Street tradition, opened his own retail store and put his name on the sign, one of the first to do this in a number of years. Just like the iconic Charleston brands, Croghan's, Berlin's, Grady Ervin and M. Dumas and Sons, Jordan Lash is a single store catering to the Charleston shopper for fine men's clothing..

 It Took 20 Years

A graduate of the College of Charleston, Jordan spent 20 years learning his trade mostly at M. Dumas and Sons where he began as a stock associate. The experience he gained as he worked his way into sales, became the store manager and the store buyer prepared him for his venture into becoming an owner of a shop selling fine men's apparel. 

Passion, determination, and sheer will, stemming from a burning desire to be his own boss and realizing his dream, are some of the many reasons Jordan Lash is meant to be part of the retail clothing industry.  

The most important trait Jordan has learned is how important the customer truly is, as well as their customer experience. "It all begins with the customer," he said. "If we treat them right, they'll come back."

 Jordan Lash carries more than 20 international brands of mens apparel including shoes and accessories. Plus, he has his own brand, Jordan Lash, on selected items. 

He constantly attempts to stay current on relevant vendor marketing tools used within social media and around the web on sites of admirable stores such as Neiman Marcus, Saks, Bergdorf Goodman, and Harrods.



March 06, 2019 — Jordan Lash


In Features by Karen Alberg Grossman

It’s not often that the men’s fashion industry experiences the type of paradigm shift that’s happening now: a move from jeans and khakis to more sophisticated pants that are a cross between dress and casual. Bestsellers are fitted but not tight and in fabrics that are softer and lighter than ever, often with a percentage of stretch. The look is effortless and classic but completely modern.

“These are the go-to pants guys need now,” says Russ Fearon, president of Throat Threads Apparel, U.S. distributor of Brax, the German-based pants manufacturer that’s taken the menswear market by storm. “The modern aesthetic, soft luxurious feel and stretch comfort of these pants mean phenomenal value for the sophisticated-casual consumer.”

While new to the American market, the company has been crafting luxury pants in Europe for 130 years. Says Fearon, “To Germans, Brax is right up there with Mercedes and Porsche: a prestige brand renowned for its beauty, precision and performance. What this really means is consistency. In sizing, fabric, fit and finish, our standards never waver.”


In fact, fabric is a key selling point for Brax. “The company has been using the finest Italian and German weaving mills for their pants for more than 100 years,” Fearon continues. “All the fabrics we use are exclusive to Brax; we work closely with the mills to create something that’s highly engineered, with a luxury feel, at a great price. Most Brax pants for fall ‘18 will retail between $200 and $300 and they’re washable — a convenience that American men appreciate.”

Key looks include numerous interesting textures and a new fit that features a comfortable waist and rise with a slimmer leg and narrower bottom. “I think Brax has carved out a space all its own: a pant that’s perfectly positioned between sophistication and leisure,” sums up Fearon. “The reaction at retail has been amazing: upscale stores that started out testing 100 pairs ended up selling 1,000. It’s tough these days to find an apparel item that generates this kind of revenue.”

In addition to their fabulous collection of pants, the brand has also launched shirts ($146-$168 suggested retails) shipping for spring, and has added a great collection of sweaters for fall – some of the nicest we’ve seen at suggested retails of $198-$298.

Look for Brax at Project New York, Booth 119.

January 25, 2018 — Jordan Lash



King Street has long been considered a shopping Mecca of the Southeast, and Jordan Lash wants to do everything he can to keep in that way far into the future.

With the emergence of fashion websites and the large, everything-under-the-sun retail companies that dominate online sales, Lash believes that the personal service that has made King Street what it is today will be the key to his own store’s success in the years to come.

“When you can just go online and find whatever it is you’re looking for, shops like mine need to offer something that those websites can’t,” says Lash. “If we can give someone who comes in a great, unique experience and help them with what they need, then chances are, they’ll come back again.”

Located in the heart of middle King, among clothing stores and fashion boutiques that have been around for decades, Jordan Lash Charleston opened its doors in early March of this year, catering to what Lash refers to as the “timeless fashion” found in the South.

“We’re not like those bigger U.S. cities, or the high-fashion centers of the European Union,” says Lash. “Fashion usually begins overseas, hits New York and other major areas a year later, and we’re lucky to see them even two years later down here.”

What this means for the region is a fashion sense that doesn’t always mirror what’s found on the runways. This gives Charleston—and the Southeast as a whole—a unique style that’s grounded in the classics: long-sleeved sport shirts, polos, casual shorts and comfortable shoes.



People “from off” may call this style preppy. For those who live here, it’s just the laid-back way men dress, and it always has been.

Lash doesn’t chase trends. He understands what his clientele wants, but he’s always searching for the newer looks that more fashion-forward clients will crave. He travels to the New York shows twice a year to prepare for the upcoming seasons, but the local people who walk into his store are his biggest inspirations. In the end, he has to trust his instincts when he buys for the store.

“The best source for knowing what I should buy each season is the customer,” says Lash. “If people are walking in, asking if I have a certain brand or a certain look, I can almost guarantee it will sell in the upcoming months.”

Lash offers many different brands in his store—and soon, online—that can accommodate anyone looking for that timeless Southern style. He has his own personal brand, Jordan Lash Charleston, that is a perfect fit for everyday wear. He also sells Brax, the best-selling pant designer in Germany, which just recently arrived in the United States. Stenströms is another big seller, specializing in handsewn shirts in a variety of styles and colors.

Keeping up with what customers want while spending time with each person who walks through his doors can be a challenge. But Lash is up to it. He’s spent 17 years in the fashion industry, starting in the stockroom and moving up to sales before becoming a buyer and partner at another King Street apparel store. With the help of his brother, Daniel, and the full support of his wife, Haley, he’s been able to fulfill his dream of opening Jordan Lash Charleston.

And now that he’s a part of the fashion scene in one of the most popular shopping districts in the Southeast, what does Lash expect for the upcoming autumn season?

He expects outerwear and sports coats—two Charleston classics—to be as popular as ever when the air starts to chill. Casual and golf-inspired sweaters may also be big, as well as five-pocket pants with an emphasis on belts.

Whatever the future trends may be in Charleston, Lash bets that they will reflect the classic, timeless style of the South.

M. Luke Yoder is a freelance writer who lives in the Charleston area. Learn more at

August 27, 2017 — Jordan Lash
More fashion in store for trendy King Street

More fashion in store for trendy King Street

From the Post & Courier written by Warren L. Wise

Three new shops are coming to King Street over the next few months: a men’s clothing store, a shoe store and a women’s handbag, accessories and gift shop.

Hilton Head-based women’s handbag and accessory store Spartina 449 will open in 3,037 square feet in the former Willy Jay’s spot at 300 King in January. Vans footwear and apparel shop is coming to 3,227 square feet at 307 King by November, and a new upscale men’s clothing and accessories store with some ladies apparel and home goods called Jordan Lash Charleston, operated locally by Jordan Lash, will open in 2,527 square feet at 305 King by late January, according to commercial real estate developer PrimeSouth Group. Willy Jay’s moved up the street.

This will be Spartina 449’s fourth signature store. Another is set to open in Highlands, N.C., in October. Its products are offered in about 1,500 specialty retailers across the country, according to its website.

“I will always be in the industry, and I always wanted something on my own,” he said. “I think it’s great for King Street to get more local stores and for the owner to put in that extra effort to be able to operate side by side with the national companies.”

West Ashley is gaining a new hardware store to replace one it lost about 21 months ago. West Ashley True Value plans to open in early November in an 8,304-square-foot space at Ashley Oaks Shopping Center at 1119 Wappoo Road, according to commercial real estate firm Colliers International.

At the end of 2014, Charleston Hardware closed just down the street at 1028 Wappoo Road after more than 50 years in business.

Palmetto State Armory will officially launch its second Charleston-area store Saturday.

The 30,000-square-foot gun store with two indoor shooting ranges can be found in the redeveloped Heritage Square shopping center at U.S. Highway 78 and Berlin G. Myers Parkway in Summerville. The store, at 366 E. 5th North St., also offers hunting gear, archery supplies, saltwater and freshwater fishing provisions, apparel and other items. Its other local store is at 3365 S. Morgans Point Road in Mount Pleasant.

Another restaurant is now open at Charleston International Airport.

Jack Nicklaus Golden Bear Grill is now serving home-cooked meals with items such as meatloaf, chicken salad, seafood, macaroni and cheese, Key lime pie and other offerings. Breakfast, lunch and dinner are available.

The sit-down restaurant is accessible only to ticket-holding passengers since it is behind security, just off the Central Hall overlooking the airfield.

Proceeds from the sale of bottled water in the new restaurant will benefit the Nicklaus Children’s Health Care Foundation founded by Nicklaus and his wife, Barbara.

The restaurant, open 6 a.m. to 8 p.m. daily, is part of the airport renovation and expansion project wrapping up after four years.

Two new businesses are coming to Patriots Plaza in Mount Pleasant. Blo Blow Dry Bar recently leased 1,270 square feet of retail space in the Whole Foods-anchored Houston Northcutt Boulevard shopping center, while Waxing the City leased an adjacent 1,530 square feet for an esthetic waxing studio for women and men, according to the commercial real estate firm Lee & Associates.

AccuPhotoLab and Studio at 1757 Savannah Highway in West Ashley will once again host a camera-buying event this weekend. It will offer cash for used camera equipment 10 a.m to 5 p.m. Friday and 10 a.m. to 3 p.m. Saturday.

On Thursday, Mike Wojick of Spartan Center will give a presentation on buying the right camera at 4 p.m. A business after hours event will take place 5-7 p.m.

Peachtree Camera Repair also will be on site Friday and Saturday to offer cleaning and other services for a fee.

Earth Fare will mark its one-year anniversary in Summerville on Saturday with vendor demonstrations, activities for families, giveaways and special deals on certain items.

The Asheville-based company will donate 5 percent of the store’s net sales on Saturday to the Summerville YMCA.

Wal-Mart recently awarded $4.1 million in second-quarter cash bonuses to more than 19,000 hourly workers in South Carolina. That comes out to about $216 per employee.

The bonus for May through July rewards employees at the world’s largest retailer where stores met performance and customer service goals. The extra pay is part of more than $200 million in quarterly bonuses earned nationwide as 99 percent of stores met performance goals, according to a company statement.

August 18, 2017 — Jordan Lash